THE PRICING APPROACH

  • This strategy involves listing your home slightly below what would be considered market value. The goal with this approach is to generate a bidding war to achieve top dollar.

    This is a great strategy if we are in a Buyers market to try to drive attention and create as many offers as possible.

  • This common approach gives buyers a more realistic idea of what they can expect to spend. This is an effective way to position your home and is a safe, straight-forward approach.

    This approach is great no matter what condition the market is sitting at. We will always see homes priced this way.

  • Pricing above market value can be a risky approach. Over time, an overpriced home that has yet to adjust to market conditions can become stale, making it harder to negotiate.

    Pricing above market value can be successful when in a strong sellers market however it is always risky if you are wanting to move quickly.

Comparative Market Analysis

A study of recent listing and sold prices of homes in your area.

By looking at recent sales in your neighbourhood that are the same style of home and share similar counts for bedrooms, bathrooms and square footage along with similar features and upgrades we are able to capture where your home may fit into what is currently happening in the market with a statistic front.

Feature Value

An assessment of features within a home that add or decrease value.

During the consultation we are able to see the interior features of your home and create a more specific and tailored pricing recommendation. Updates that you have done, features such as pools, garages, fireplaces, finished basements are all things that will add value to your home.

  • Jordan Hunter

    If I could recommend Jordan for six stars I would!
    Jordan’s innovative marketing style got my house sold in a week for above the asking price, his easy going organized demeanour made the whole process stress free.
    If you are thinking of listing your home give Jordan a call.

    - Kevan Atkin

  • Jennifer Smith

    “Gale Group hit a ball right out of the park, when it came to selling our home and buying our next one. They referred sales representative Jennifer Smith to handle our real estate needs. She went above and beyond to help us make this important transition easy and stress free. We are very happy with all the service provided by Gale Group and Jennifer Smith.”

    - Michael Haskins

  • Jay Friesen

    “We were so happy with the experience we had working with Jay. Our first meeting with Jay to the key handoff, he guided us through the entire process. He is a true professional, but more importantly just a nice guy to work with.
    I would highly recommend Jay and his team for your next move.”

    - Lindsay King

  • Rachael Dennis

    “Rachael's dedication to our real estate needs was simply outstanding, especially when it came to selling our old home and finding our dream new one. Even with her packed schedule, Rachael always managed to give us her undivided attention, making us feel like we were her most important clients. Her extensive knowledge and expertise in the real estate market ensured that the entire process was seamless and much smoother than we could have ever anticipated.”

    - Cody King